Our vision on sustainability - RESPECt
Rethink
Environment
Environment
We challenge ourselves and our clients to look at existing packaging, products and business models from a new angle. We do this by raising awareness and working on solutions from a sustainable and/or circular perspective. Inspired by the principle of reduce-reuse-recycle, we work on product innovations and the development of effective circular systems.
Environment
Environment
Environment
We reduce our environmental impact by making our product range demonstrably more sustainable and by developing smart and circular packaging solutions, packaging systems, and services. We also provide insight into our organization's environmental footprint, so we can work to reduce it even further.
Science
Environment
Science
Our internal decision-making process and our external advice to clients are based on scientifically substantiated facts. We collaborate with our partner The LCA Centre to develop future-proof packaging solutions with a demonstrably lower environmental impact throughout their entire product life cycle.
People
Collaboration
Science
We contribute to sustainable economic growth by actively striving for good and fair working conditions throughout the whole chain. To realize this goal, we work together with our suppliers to improve the distribution chain. We also support local initiatives that tie into our sustainability policy.
Education
Collaboration
Collaboration
We are a global authority when it comes to packaging advice. We continuously expand our knowledge internally and externally, share it with other parties and always strive to offer clients the right advice. Together with our clients, we look for the most suitable and most sustainable solution, taking into account current and future legislative requirements, product innovation and the latest market trends.
Collaboration
Collaboration
Collaboration
Together with our partners, we develop circular systems, make our product range demonstrably more sustainable, and focus on sustainable production and consumption.
Transparency
Transparency
Transparency
We use our sustainability policy as a guideline both internally and externally and it is deeply embedded in our day-to-day activities. We avoid "greenwashing” and build trust through honest and transparent communication.
Your sustainable packaging partner for flowers and plants.
Building a more sustainable future with RESPECT
As an organization, Broekhof strives to contribute to the solution to a global problem: the depletion of natural resources. Together with our parent company Koninklijke Paardekooper Group, it is our ambition to become the #1 sustainable packaging promoter. We believe we can make a real difference in the world of packaging with our knowledge and experience.
Our definition of sustainability
For us, sustainability is about striking the right balance between people, planet, and profit, not depleting our planet's natural resources and keeping it habitable for future generations.
We set two main goals
1. We reduce our environmental impact by:
- Making our product range more sustainable
- Developing circular systems
- Lowering our operational footprint
2. We work to realize a fair and sustainable supply chain by:
- Actively pursuing fair and good working conditions throughout the entire chain
- Supporting local initiatives
We do this by showing RESPECT for each other and our planet. The letters of the acronym RESPECT represent the seven focus areas in which we take initiatives to embed sustainability in our organization.
DR. Alan Campbell - Technical Director
In a world of resource depletion and growing waste it was inevitable that consumers, and eventually regulators, would start to bring into question the validity of single use packaging going forward. As such, a number of important economies have started regulating packaging by imposing bans, taxes and consumption-reduction requirements along with minimum requirements for reuse, recycling and the use of recycled content. The advantage we have for our USA customers is that we are a global player, involved in many of these highly regulated countries. We are closely following the regulatory development and are constantly innovating solutions to address them. This insight and their associated innovation will permit our USA customers to be ready for this inevitable future as it is just a matter of time before these challenges are felt in the USA market.
Recy® Kraft Look sleeve
Broekhof has launched the Recy® Kraft Look sleeve, a sleeve made from plastic waste. With this innovation Broekhof is moving forward to becoming a leading sustainable packaging supplier.
The Recy Kraft Look flower sleeve is Broekhof’s newest development in the field of sustainable flower sleeves. The back cover is made of 100% recycled plastic which is collected at and via the Dutch flower auctions. The front cover remains transparent to preserve the aesthetic value of the flowers. The Recy Kraft Look is an excellent result of a closed material solution, as plastic waste is used to make these unique sleeves. The flower sleeve consists of mono-material and is widely recyclable after use.
sustainable packaging solutions
The 'Next Gen Bucket'
The 'Next Gen Bucket'
The 'Next Gen Bucket'
25% lighter in weight due to reduced plastic usage, made from 100% recycled PP plastic, mono-material, 100% recyclable
The Next Gen Bucket is a future-proof alternative to the regular black flower bucket. It is made using 25% less plastic while remaining as strong and stable as its heavier predecessors and thus represents a significant breakthrough in packaging reduction and sustainability. The Next Gen Bucket is made of 100% recycled mono-PP plastic and can be recycled time after time. In addition, their manufacturing process uses 47% less energy than traditional production methods.
Recy Sleeve
The 'Next Gen Bucket'
The 'Next Gen Bucket'
Made from 100% recycled PP flower sleeves, mono-material, 100% recyclable
The Recy Sleeve is an excellent example of circular packaging innovation. As an alternative to our regular plastic sleeves which are mono material and fully recyclable, the Recy sleeve is made from 100% recycled PP flower sleeves that are collected from the Dutch flower auctions with the Circular Bag. The Recy Sleeve is an ideal packaging solution that protects flowers during transportation without placing an unnecessary burden on the environment.
NEW: Recy®Clear Sustainable Floral Sleeve
The Recy® packaging series stands out as a prime example of circular packaging innovation.
Introducing the next generation in this line – Recy® Clear. Crafted from post-consumer recycled plastic waste*, Recy® Clear boasts a crystal-clear appearance, making it not only visually appealing but also practical.